quick question
If I were to ask you to tell me about your Brand, would your first instinct be to tell me your font choices, colorscapes, and to describe your logo in great detail?
Truth is, BRAND DEVELOPMENT is so much more than pretty colors & stylized text
Don't get me wrong - YES, these things are part of your branding, but in reality they are a very small portion of what truly makes up your identity & aesthetic. These elements actually come to be in my fourth phase of Brand Development and are about the 30th item on my task list, just to give some perspective.
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so what exactly is a brand?
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To put it in the simplest terms - your Brand is the overall personality of your business, the emotions you want to elicit in your audience, and the values that you want to be associated with your work. It is how you want to be seen by your target consumer and how you wish to be distinguished from your competitors. It is how you want people to feel about your work and what you have to offer. It is the lasting impression that you leave in your audiences heart, soul and mind - or another way to look at it, your Brand is how you and your business are talked about when you are not in the room.
you are your most valuable brand asset
This is the key thing that you have to remember and hold yourself accountable to when you own a business. You hold an incredible power to massively elevate your business by showcasing the most marketable aspects of your personality.
While there are millions of possibilities on the direction we can take your Brand, the formula on how we build your identity is rock solid & reflects you in your truest form.
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Together we will dig deep into your business and develop an image that reflects your values and unique personality traits. We will hone in on the story behind your business, especially WHY you started it in the first place. We will perfect your voice and messaging in a way that resonates with your ideal client. Once all of these elements are crystal clear, we will craft a stunning visual presence for your business.
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And THAT, dear friend, is what makes a BRAND.
